CustomWeather combines meteorological expertise with current and emerging technology to create innovative, syndicated, low-cost weather tools.

We wanted to create an identity that would set Custom Weather apart from more traditional weather companies like the Weather Channel™. By choosing a familiar and powerful weather icon, and then creating a fun, spacious, and clean design to support the normally ominous and inaccesible tornado, we were able to communicate the idea that weather is and should be interesting — weather moves fast and so should weather information.

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